Engagement is the total number of social actions (likes, comments, and shares) that people take on your posts. Here are five actions you can implement today to get more engagement on LinkedIn.
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Adoption of ABM is at an all-time high. More than 90% of marketers believe that ABM (account-based marketing) is essential to B2B marketing. Whether you’re new to ABM or have been doing it for years, advice from Engagio CEO, Jon Miller, will always be useful.
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74% of online consumers get frustrated with websites when content appears that has nothing to do with their interests. Mautic created focus items to capitalize on this scenario.
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33% of marketing budgets is now going to technology. This means that it’s getting exponentially more difficult to infuse the human touch into your marketing strategy. Here are a few key ways to make that happen.
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The time has come and gone where emails and newsletters are the only way for consumers to hear your message. For your best chance at running successful marketing campaigns today, you need to find the right balance between your communication channels to reach people when they’re most engaged.
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We’ve all heard the phrase “content is king”. But the time has passed where you can create a ton of random content and expect a good response. This year isn’t about the quantity of content you create, but the quality of your content marketing strategy that’s truly important.
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Prioritization of leads takes significant time – unless you have a sound lead scoring strategy in place. Here are the three major faces of lead scoring, broken down: Behavioral, Demographic, and Technographic.
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The marketing technology vertical is innovating faster than ever. More than half of marketers think the marketing technology landscape is evolving faster than their companies’ adoption of the technology. I see these six innovations disrupting MarTech in the short term.
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A brand is a world’s collective response to what you’re delivering to the market – and how the world feels about your messaging and entire customer experience. Mike Troiano, former CMO at Actifio, discussed his lessons on building a brand at Hypergrowth 2017.
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Dynamic content is about using the same email, form, landing page, or web page to deliver a unique message to each visitor. In fact, leads who are nurtured with targeted content produce a 20% increase in sales opportunities. Here are a few practical scenarios where you can leverage dynamic content today.
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One way to ensure that your content has a purpose is to tighten the relationship between marketing and sales. When your marketing programs are aligned to your sales initiatives, every marketing program you run will now have a revenue generating purpose. This blueprint can help you improve the relationship between these two teams.
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Learn how to choose the right marketing automation solution for your business, from a marketing automation practitioner who’s used four different systems.
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Market pricing a job is the process used to determine the external value of a position, and it is fast becoming the norm for organizations as they establish competitive compensation practices. if you believe that market pricing could be the right approach for your company, where do you begin? Here are the essential steps to follow that can help you successfully market price the jobs in your company.
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Interviews give employers the chance to have far-reaching, insightful conversations with their job candidates about what they can bring to the company. In addition to talking about an individual’s education, experience, skills and ideas, the conversation will often turn to salary – and the interviewer must be prepared to have a meaningful, two-way conversation about the topic.
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What can today’s HR professional do to build and sustain qualified and motivated teams? More than ever, the answer lies in how they compensate their employees, which is essential in attracting, engaging and retaining the best talent.
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What should you seek to accomplish in your compensation planning? Consider the following checklist of questions you should be asking yourself to formulate your strategy for 2017.
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If your organization finds it difficult to attract the caliber of talent you need, it may be time to refresh your approach to writing job descriptions. Consider the following challenges and mistakes around creating job descriptions – and what you can do to address them.
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The Salary.com Compensation Outlook Survey showed that 85% of organizations whose employees understand their compensation philosophy also report a high level of employee engagement. When you’re preparing to allocate your future salary budgets, here are a few important questions to help you think differently.
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The concept of fair pay is a hot topic in compensation, but no drastic drops in the gender pay gap have been recorded recently. Many companies, however, are taking strides to ensure they’re paying fairly and resolve issues relating to unfair compensation. To help you with this cumbersome challenge, here are a few of the key federal laws that apply to fair pay.
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According to the Millennial Disruption Index and the San Diego Union-Tribune, 1 in 3 millennials are open to switching banks in the next 90 days. To be prepared for what’s coming, here are 5 mobile tools to help you manage your money.
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